The much sought after tablet — the darling of the technology industry in recent years — is expected to grow just 19.4 percent this year. That’s a massive slow down from last year’s growth of 51.6 percent. According to the IDC Worldwide Quarterly Tablet Tracker, the reduction is due to slowing consumer purchases as hardware iterations slow and the installed base — particularly in mature markets — continues to grow.

Over the course of the past two years, average selling prices (ASPs) have declined rapidly in the tablet market, but this too appears to be slowing. In 2012, ASPs declined 18.3 percent from the previous year, and in 2013, prices dropped another 14.6 percent.

Price erosion has started to slowly bottom out, with ASPs forecast to drop a modest 3.6 percent in 2014. IDC believes ASP declines will slow for several reasons; chief among them are the growth of higher-priced commercial shipments and a consumer movement away from ultra-low cost products.