Category: e-commerce

Adobe Analytics integrates with hybris Commerce Suite

hybrisAdobe Analytics, a key component of Adobe Marketing Cloud, has been integrated with hybris Commerce Suite to enhance digital marketing including measurement, segmentation, targeting and optimisation.

The integration module, developed jointly by Adobe and hybris, gives organisations a unique combination of real-time analytics across online (including Web, mobile, social and video) and offline marketing channels.

The solution enables a multi-dimensional view of customers that makes it possible for organisations to fine tune and better personalise every interaction. The integration module will be available in the hybris Extend marketplace.

New hybris Commerce Suite powers all channels from a single commerce platform

hybris storeThe latest major release of the hybris Commerce Suite is touted as the first commerce platform to give B2B and B2C organisations true omni-channel capabilities on a single technology stack.

With new functionality to support the cross-channel consumer and in-store business tools to manage functions such as “buy online, pick up in store”, businesses can now design, develop and deploy advanced commerce solutions more quickly and over more channels than ever before.

“Retailers, brands and manufacturers are racing to meet the increasing demands of the modern consumer. Businesses need to have systems that allow them to innovate faster. With the hybris Commerce Suite, implementing an omni-channel vision is no longer a multi-year process for B2C and B2B businesses,” said Ariel Luedi, CEO of hybris. “It is now within the realm of possibility for them to set up a true omni-channel commerce platform in under six months.”

Master database management system gives telcos the edge

hybrisIn a highly competitive and dynamic market, telcos are increasingly looking at multiple channels to sell their services and products. Many players have turned to personalisation and business analytics in order to retain and win customers.

However, James Chu, Regional Sales Manager for Southeaast Asia and Telco of hybris, believes that taking an additional step will give them the edge.

“We offer our customers one more step – master database management (MDM) system. MDM curates inventory so that customers can find what they want easily and on any device,” he explained.

hybris partners SingPost for e-commerce fulfillment

burghardt-groeberMultichannel commerce and communication software leader hybris has teamed up with SingPost for e-commerce fulfillment in Singapore.

“What this means is that customers who are going into e-commerce can take our suite of solutions as well as leverage the strengths of our partners such as SingPost for key parts of their operations such as warehousing, delivery and customer clearance,” Burghardt Groeber, Vice President for Asia, hybris told Entelechy Asia in an exclusive interview.

According to him, Southeast Asia is interesting as there are different countries with different laws, customs, geographical size and reach, languages, currencies and taxes.

hybris Software raises $30m investment

hybrishybris has secured a $30 million investment to fund growth in emerging markets, strengthen its presence in North America and Europe, address additional verticals, and make strategic add-on acquisitions. 

The new investment comes from Meritech Capital Partners, Greylock Israel and Huntsman Gay Global Capital (HGGC), which has been the company’s largest investor since 2011. George Bischof, a Managing Director at Meritech who led this equity round, has joined the hybris Board of Directors.

Over the past three years, hybris has generated organic revenue growth at a compound annual growth rate of approximately 70 percent, while still generating positive operating cash flows. hybris currently employs more than 600 people.

ACCA launches vendor-neutral cloud assessment tool

ACCAThe Asia Cloud Computing Association (ACCA) has launched the online version of its Cloud Assessment Tool (CAT), which is designed to help businesses choose the most suitable cloud provider.

CAT provides a standard framework for IT users to measure their requirements against vendor offerings. The vendor-neutral framework will help enterprises make informed decisions as they consider migrating their data and applications to the cloud.

ACCA is currently benchmarking services and platforms provided by its members, including PLDT/Smart, Microsoft, Verizon Terremark, Telenor, Equinix, and Hiring Solutions.

Asian mobile players and operators among Global Mobile award winners

The ASUS-made Google Nexus 7 clinched the Best Tablet Award.
The ASUS-made Google Nexus 7 clinched the Best Tablet Award.

Asia is becoming a leading force in the mobile communications space. Mobile product makers Samsung and Asus and mobile operators NTT Docomo, Bharti Airtel and SK Telecom were among the winners at the 18th Annual Global Mobile awards, held at the GSMA Mobile World Congress in Barcelona. The Government of New Zealand also nabbed the Spectrum for Mobile Broadband Award.

More than 170 independent analysts, journalists, academics, and subject matter experts and 13 representatives from mobile operators throughout the world participated in the judging of the 2013 awards.

The full list of winners and finalist for the 2013 Global Mobile Awards is available at www.globalmobileawards.com/winners-2013

HCL Technologies and hybris to provide integrated omni-channel solutions

HCLhybrisHCL Technologies, is partnering hybris, to provide end-to-end omni-channel commerce solutions and integration services to HCL’s customers worldwide. The alliance will also enable hybris to leverage HCL’s footprint in the digital media commerce market and its long-term relationships with leading global businesses and infrastructure in markets in regions such as the Middle-East.

This combination of HCL’s domain and technology expertise, along with hybris’ market leading commerce platform, will help business decision makers change the game by improving the quality of the customer buying experience, thereby extending brand loyalty and spend.

As part of the partnership, HCL will co-create customised solutions, tools and storefront accelerators based on the hybris Commerce Suite that focus on vertical segments such as consumer products, media, entertainment, retail, telecom, and manufacturing.

Gartner: Worldwide mobile advertising revenue to hit US$11.4b this year

GartnerWorldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions.

“The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices,” said Stephanie Baghdassarian, Research Director of Gartner. “Growth in mobile advertising comes in part at the expense of print formats, especially local newspapers, which currently face much lower ad yields as a result of mobile publishing initiatives.”

“Smartphones and media tablets extend the addressable market for mobile advertising in more and more geographies as an increasing population of users spends an increasing share of its time with these devices,” said Andrew Frank, Research Vice President of Gartner. “This market will therefore become easier to segment and target, driving the growth of mobile advertising spend for brands and advertisers. Mobile advertising should be integrated into advertisers’ overall marketing campaigns in order to connect with their audience in very specific, actionable ways through their smartphones and/or tablets.”

hybris expands hybris Extend ISV Partner Program

hybrisCommerce platform provider hybris has expanded its hybris Extend program for independent software vendors.

hybris Extend is an online integration marketplace giving customers access to best-of-breed applications, extensions and network services developed by hybris partners, all of which are optimized to work with the hybris OmniCommerce platform.  While hundreds of third-party products have been integrated and deployed in hybris customer implementations, only those vendors having a close working relationship with hybris and promising pre-built integrations with hybris software qualify for hybris Extend – assuring customers higher quality, smoother, more efficient deployments and better business relationships.

“The hybris OmniCommerce Suite is comprehensive, but our solutions often are the hub of an even larger ecosystem of technologies and solutions,” said Ariel Lüdi, CEO of hybris. “The best way for us to serve our customers is to make their technical and business integrations across that ecosystem as seamless and easy as possible.  That is the goal of hybris Extend”.

hybris announces first commerce solution specifically designed for telcos

hybrishybris has announced the industry’s only commerce solution specifically designed to help carriers sell more phones, plans and value-added services on the web and in the store. The new hybris Telco Accelerator comes bundled with the industry acclaimed hybris Commerce Suite and includes capabilities aimed at helping carriers launch fully functional wireless phone commerce experiences that drive higher average revenue per user (ARPU) in as little as three to four months.

“hybris has long been recognised as offering the best multi-channel user experience for selling anything online” according to Ariel Ludi, CEO of hybris. “Now, the hybris Telco Accelerator makes it much easier and faster for wireless carriers to implement a feature-rich commerce solution specifically designed to deliver a rich shopping experience for their customers regardless of channel.”

hybris Telco Accelerator includes the rich set of B2B and B2C commerce functionality rated by both major IT analyst firms as “leader” and among the top 2 or 3 general-purpose commerce platforms in the world – and now tailored for telcos.

hybris enables digital content providers to create high-value, ongoing relationships with customers

hybris has further strengthened its position of offering the most agile, most modern commerce platform by announcing important new features that empower publishers of books, magazines, games and software, as well as other service providers, to sell more digital goods, content and services online.

“Digital products are different from physical products. They’re alive,” stated Ariel Ludi, CEO of hybris. “Using the internet to stay connected after the initial sale, offering related or next-in-series products in context, gives publishers of any digital goods or content the ability to have high-value perpetual digital relationships with their customers. hybris helps them create – and grow – those relationships.”

A host of new enhancements to the hybris Commerce Suite, purpose-built to support the sale of non-physical products, enables online sellers to offer a variety of flexible recurring pricing models.  In addition, merchandisers can easily construct complex bundles of products, with sophisticated rule-based discounts, and give their customers the power to create their own packages with a modern guided-selling user experience.