At just US$50, the Amazon Fire tablet is expected to stoke the flames in a highly-competitive tablet market, according to ABI Research.

The Fire’s price is significantly lower than the average vendor selling price of US$323. It is a calculated risk that Amazon can afford to take as the company shifts its revenue focus away from solely hardware and toward recurring digital content sales.

Sporting a seven-inch screen, the tablet comes with 8MB of built-in memory, quad-core  1.3GHz processor, dual camera, and battery life good for up to seven hours of reading, web surfing, video watching, and music listening.