As the digital space becomes more cluttered and complex, advertisers are finding it increasingly difficult to determine the best way to reach their target customers.

Singtel Advertising has taken a step towards helping advertisers address this conundrum by leveraging artificial intelligence (AI) technology. It has inked an agreement with Appier to introduce the first programmatic TV solution in Singapore, enabling advertisers to more effectively reach Singapore’s substantial but fragmented TV-watching population.

With Appier’s programmatic TV platform, advertisers can now plan TV campaigns based on specific target audience profiles and purchase Singtel TV’s inventory with just a few clicks. Appier’s channel recommendation system will also incorporate insights from Singtel Advertising’s existing suite of analytics capabilities, enabling brands in Singapore to leverage automation to identify the most relevant channels.