Appier appoints Sean Chu as CSO

Appier has appointed Sean Chu as Chief Strategy Officer (CSO) to lead its operations in Japan and Korea. Chu will help drive the company’s growth as it moves to create new AI platforms to help enterprises solve their business challenges.

Chu brings over two decades of experience in enterprise technology and media. Before joining Appier, Chu served as Senior Director, Central Marketing Group, at Microsoft Japan. He has also held leadership positions in a variety of companies including Sony Pictures Entertainment, the Wall Street Journal, CNBC and Motorola. He has worked in the US and supported operations in Europe and Asia.

Appier believes AI can help enterprises deal with today’s rapidly changing business environment, helping them process enormous amounts of data to identify patterns and make intelligent decisions. Appier’s first product, the CrossX Programmatic Platform, brought AI into digital marketing. Its second, Aixon, is a data intelligence platform that allows business users at a variety of enterprises to discover new customers, enrich their understanding of their customer base, and make predictions using AI.

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Singtel leverages Appier’s programmatic TV platform to help advertisers reach right audience

appierAs the digital space becomes more cluttered and complex, advertisers are finding it increasingly difficult to determine the best way to reach their target customers.

Singtel Advertising has taken a step towards helping advertisers address this conundrum by leveraging artificial intelligence (AI) technology. It has inked an agreement with Appier to introduce the first programmatic TV solution in Singapore, enabling advertisers to more effectively reach Singapore’s substantial but fragmented TV-watching population.

With Appier’s programmatic TV platform, advertisers can now plan TV campaigns based on specific target audience profiles and purchase Singtel TV’s inventory with just a few clicks. Appier’s channel recommendation system will also incorporate insights from Singtel Advertising’s existing suite of analytics capabilities, enabling brands in Singapore to leverage automation to identify the most relevant channels.

Continue reading “Singtel leverages Appier’s programmatic TV platform to help advertisers reach right audience”