Red Bull builds global B2B portal with hybris

Red BullRed Bull has implemented a new global B2B order management portal based on the hybris B2B Commerce solution. Known as the SOET 2.0 Solution, the portal provides a highly flexible solution for quick and easy order entry for global retailers and distributors placing orders with the beverage brand across multiple channels.

Launched in March, the global roll-out was completed in June  and 79 countries are now using Red Bull’s order management portal utilizing hybris’ B2B Commerce solution.

Founded by Dietrich Mateschitz in the mid-1980s and inspired by functional drinks from the Far East, Red Bull is currently available in more than 165 countries.

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hybris named as a B2B commerce leader by Forrester

hybris SAPhybris has been named alongside IBM, Oracle Commerce and Intershop as leading B2B commerce vendors in Forrester Research’s latest Wave report.

Entitled “The Forrester Wave: B2B Commerce Suites, Q4 2013”, the report examined seven vendors based on 66 evaluation criteria across each vendor’s current offering, strategy, and market presence. 

According to the report, customers are attracted to hybris for four key reasons: the modern Java-based architecture; the embedded enterprise product content management capabilities; the embedded and rapidly maturing order management capabilities; and the flexibility of the “Framework”.

“One of our key differentiators is that the hybris B2B Commerce suite provides a scalable and flexible solution with rapid time to innovation, this, along with hybris now being a part of SAP, means that we are positioned to help our customers gain the revenue growth and cost-saving benefits they seek.  We are therefore proud to see that we have been recognised as a leader in Forrester’s latest B2B eCommerce market report,” said Ariel Lüdi, CEO of hybris.

hybris B2B Commerce is built on a single, modern technology stack, with embedded capabilities for product content management and order management which provides a best-in-class solution for scalability and performance for high-volume, high-transaction environments. Built on the highly flexible hybris platform that is architected to be the operating environment for modern, always-on Internet applications, hybris B2B Commerce also provides a standards-based development framework on which anyone can build custom applications or extensions to the platform or hybris applications.

Download the report from http://www.hybris.com/en/forrester-wave-q4-2013.