China’s mobile phone shipments reached 110 million in Q2, with smartphones accounting for 86 million units, according to IDC. “The smartphone market has maintained a two-digit quarter-on-quarter growth rate in Q2 due to two reasons. First, […]
Tag: Coolpad
Local smartphone makers best Apple in China market
To most people around the world, Coolpad, Lenovo and Xiaomi don’t quite ring a bell when it comes to smartphones. But, in China, these three Chinese smartphone OEMs outsold Apple in Q2, according to ABI Research.
Only Samsung managed to hold its own but snaring a 17 percent market share. Lenovo was next with 13 percent, Coolpad with 10 percent and Xiaomi edged out Apple with 6.5 percent.
“Even though these OEMs are only selling into the Chinese market, the size of the market has allowed them to achieve shipment volumes that place these OEMs in the top 12 globally. It is not hard to imagine these OEMs as global competitors within the next two years,” said Michael Morgan, Senior Analyst of ABI Research.
Asian brands boost APAC smartphone shipment
Homegrown brands are gaining more market share in the Asia-Pacific (excluding Japan) (APEJ) smartphone market. While Samsung continues to lead the smartphone pack, Apple fell out of the top five in the region for the first time. Chinese players — Lenovo, Coolpad, Huawei and ZTE — all outshipped Apple in the Q2, according to the IDC Asia/Pacific Quarterly Mobile Phone Tracker.
Aside from the top-tier international brands or Chinese brands that also ship globally such as Huawei and ZTE, there is also a rising segment of homegrown brands, which as a group have been steadily rising in shipments and prominence. This group of players comprised 38 percent of Q2 volume, up from 20 percent in the same quarter of 2012, and 7 percent in Q2 2011.
“There is clearly a market maturity story at play here, where the trends could not be more different between mature markets and emerging markets,” said Melissa Chau, Senior Research Manager with IDC AP’s Client Devices team. “Seasonally, second quarter usually shows an uptick in mature markets, but this round shipments dropped by 12 percent quarter-on-quarter, while emerging markets increased by 13 percent.
Entelechy Asia 