IBM and MasterCard are partnering to offer smaller merchants real-time, analytics-based market insights on revenue, market share, customer demographics and competitors in a particular location and across multiple locations.
The solution integrates IBM Watson Analytics with insights based on aggregated and anonymised MasterCard transaction data through MasterCard Advisors Local Market Intelligence (LMI).
According to MasterCard’s latest research, more than seven out of 10 smaller businesses in Asia-Pacific expect higher business costs in 2016. With this enhanced analytical platform powered by MasterCard Advisors and IBM, merchants will hence be better equipped to make informed decisions that lower costs based on a deeper knowledge of their business’ financial strengths and pitfalls.