Tag: Emerging markets

Smartphone shipment up 40% while average price drops 12%

IDCWorldwide smartphone shipments are expected to surpass one billion units in 2013, representing 39.3 percent growth over 2012, according to a recently published mobile phone forecast from IDC Worldwide Quarterly Mobile Phone Tracker.

Despite a number of mature markets nearing smartphone saturation, the demand for low-cost computing in emerging markets continues to drive the smartphone market forward. By 2017, total smartphone shipments are expected to approach 1.7 billion units, resulting in a compound annual growth rate (CAGR) of 18.4 percent from 2013 to 2017.

While shipment has gone up, the average selling price (ASP) has seen a steady decline. Android has enabled a number of new manufacturers to enter the smartphone market supported by a variety of turnkey processing solutions. Many of these handset vendors have focused on low-cost devices as a way to build brand awareness.