Apple’s “iOS in the Car” will lead the market for in-vehicle infotainment (IVI) systems equipped with smartphone integration technologies, according to ABI Research.

It predicts that the market will grow substantially during the next five years to reach 35.1 million units globally by 2018. Of these, 49.8 percent will be equipped with Apple’s “iOS in the Car”, 43.6 percent with MirrorLink and 28.2 percent with other technologies.

Developments in the smartphone world are revolutionising consumers’ in-car expectations. Besides Internet connectivity itself, the ability to select apps whenever they choose is probably one of the IVI features that consumers value the most.