Just a week after launching its top-of-the-line GeForce GTX 780, NVIDIA has added a scaled-down sibling to its impressive lineup of GPUs based on the award-winning  NVIDIA Kepler architecture.

Priced at US$399, the new NVIDIA GeForce GTX 770 GPU joins the GTX TITAN and the GTX 780 in delivering superior gaming performance, advanced features, and silky smooth frame rates for unsurpassed high-definition PC gaming.

“Only NVIDIA GPUs consistently provide gamers with the ability to achieve extremely fast frame rates at high-definition resolutions with all of the eye candy turned on,” said Scott Herkelman, General Manager of the GeForce GPU business at NVIDIA. “The GeForce GTX 770 represents a new threshold of performance and features for under US$400 and our commitment to PC gaming is why GeForce GPUs continue to be the No. 1 choice of gamers worldwide.”