A coalition of auto and technology companies have formed a new industry alliance to bring the Android platform to a device that’s always been mobile: the car.

Audi, GM, Google, Honda, Hyundai, and NVIDIA have joined together to form the Open Automotive Alliance (OAA), a global alliance of technology and auto industry leaders committed to bringing the Android platform to cars starting in 2014. OAA is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive for everyone.

OAA is aimed at accelerating auto innovation with an approach that offers openness, customization and scale, key tenets that have already made Android a familiar part of millions of people’s lives. This open development model and common platform will allow automakers to more easily bring cutting-edge technology to their drivers, and create new opportunities for developers to deliver powerful experiences for drivers and passengers in a safe and scalable way.