What was popularised by Google Earth is now easily available and affordable for consumers. That is the 360-degree camera, of course.

Demand for such cameras is expected to surge among prosumers and professionals.  ABI Research expects professional grade cameras and mid-tier, prosumer 360-degree cameras to hit nearly two million shipments by 2021, with consumer 360-degree cameras to top four million by the same year.

“The most prominent force driving 360-degree video content and hardware is virtual reality (VR). And though VR has been experiencing a period of content starvation due to its novelty, small early install base, and the high cost of premium VR, support from major content platforms will lessen this for 360-degree video,” said Eric Abbruzzese, Senior Analyst of ABI Research.