India’s spending on green IT and sustainability initiatives will reach US$29.2 billion in 2013 a 17.6 percent increase from US$24.8 billion in 2012, according to Gartner.

In the  “Hype Cycle for Green IT and Sustainability in India, 2013,” report, analysts said while businesses and investors in India are slowly waking up to green and sustainability issues, policymakers in the government are clearly pushing for changes that will likely set the tone for green and sustainable, low-carbon economic growth in the country in the coming years.

“Many Indian organisations still lack the strategic focus that comes with a clear understanding of the core issues and key technologies that bring about real change in the vision for sustainability and green IT in an organisation,” said Ganesh Ramamoorthy, Research Director of Gartner. “Therefore, policy initiatives and regulatory measures from the Indian government will be the key drivers for implementation of some of the technologies (such as advanced metering infrastructure, carbon capture and sequestration, intelligent transportation system, and solar energy technology) necessary to usher in low-carbon sustainable growth.”