ZTE expects to increase smartphone revenues by 30 percent in 2013, and maintain its position as one of the top 4 global handset manufacturers.

ZTE’s handset business has seen steady development and profit growth during 2012. Industry analyst IDC reported that ZTE had shipped 65 million handsets in 2012, accounting for 3.8 percent of the global handset market and confirming ZTE as one of the top 4 handset producers.

“We know that our future success means we have to build the ZTE brand, and another target for us is to be a top 5 vendor in terms of brand awareness and reputation within the next three years,” said He Shiyou, EVP and Head of the Mobile Devices Division at ZTE. “2013 is the final year of our three-year transformation into a high-end smartphone brand, but we have a lot of building still to do.”