Once a luxury item, embedded in-car navigation systems are now increasingly becoming less expensive and are offered in mass-market cars. At the same time, more and more car navigation units are becoming connected and multi-functional as they converge with other technologies in the car.

The attachment of embedded in-dash factory installed navigation units is expected to increase from 22 percent at the end of 2013 to 38 percent by 2019, according to ABI Reseach. This represents a compounded annual growth rate of 13.6 percent.

“However, this growth will be eclipsed by the number of smartphone-based navigation devices used in the car, particularly off-board devices, where navigation is performed in the cloud as opposed to on the device,” said Gareth Owen, Principal Analyst of ABI Research, which forecasts that shipment of handset-based navigation services will reach 1.68 billion globally by 2019.