Intel, NVIDIA and Qualcomm are leaders in their respective markets but all of them have set their eyes on and foot into the automotive market. Building on their leading edge technologies, these consumer chipmakers have developed solutions that are competing against established automotive chipset suppliers such as Freescale, Renesas, TI, and STMicroelectronics.

The reason is clear as the automotive head-unit processor market is expected to grow from US$680 million in 2013 to US$1.95 billion in 2020, according to ABI Research.

“Automotive head-units are transitioning from proprietary architectures requiring long development cycles and Tier1-led integration efforts towards platform designs. Ford set the tone back in 2007 with its SYNC solution based on CPU hardware from Freescale and the Windows Embedded OS allowing quicker development time frames and independence from the previously dominant Tier 1 suppliers,”said Dominique Bonte, Vice President and Practice Director of ABI Research.