Huawei continues to retain resilience in a crowded and competitive global economic environment, aiming to become the top global smartphone vendor in five years’ time, according to ABI Research.
Its successive year-on-year rises in smartphone shipments particularly impressive, as Huawei managed to achieve its high ranking without effectively breaking out of its home market. To become a global electronics brand, the company will need to gain a strong foothold in the US and western European markets, but runs the risk of falling victim to the same plights as its larger competitors.
“Ranking by volume as third largest global smartphone vendor, Huawei is attempting to expand its reach by creating its own chipsets and mobile operating system based on Android. It may succeed with chipsets, but many other competitors tried similar OS development tactics in the past to no avail. It will be tough for Huawei to achieve this goal, even with improved global brand strength and volume gains,” said David McQueen, Research Director of ABI Research.