Tag: Mobile Asia Expo

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GSMA launches NFC Experience for Mobile Asia Expo

GSMASo much hope was placed on Near Field Communication (NFC) technology but Apple’s non-adoption of the technology was a major dampener. A few other mobile vendors, such as Samsung, have included NFC is selected models of their devices.

Keen to drive the technology, GSMA will be showcasing the NFC Experience at Mobile Asia Expo, an interactive experience through which exhibitors, vendors and attendees will be able to use mobile NFC to exchange information and conduct transactions. Mobile Asia Expo will take place from June 26 to 28 at Shanghai New International Exhibition Centre (SNIEC) in Shanghai.

“We’re excited to launch the NFC Experience for Mobile Asia Expo, as it provides attendees the opportunity to experience first-hand the power of NFC technology throughout the Mobile Asia Expo venue, as well as in the Pudong area of Shanghai,” said Michael O’Hara, Chief Marketing Officer, GSMA. “We hope that all attendees will take advantage of the many benefits of NFC, from information access and download to retail transactions, among others.”

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20,000 to attend 2nd Mobile Asia Expo in Shanghai

GSMA

Mobile Asia Expo will offer more to conference participants in Shanghai from June 26 to 28.

Now in its second year, the expo will include a conference programme featuring CEOs and senior executives from leading companies in Asia and around the world; an extensive exhibition showcasing innovative mobile products and services, including the new Connected City; the App Planet programme for the mobile application development community; a government and regulatory programme; and a variety of other seminars, meetings and educational programmes.

“We are pleased to be returning to Shanghai for our second Mobile Asia Expo,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Building on the success of our inaugural event last year, the 2013 edition of Mobile Asia Expo will attract more than 20,000 attendees, including executives and mobile professionals from across the broad mobile communications ecosystem, government officials, technology-savvy consumers. Mobile Asia Expo 2013 promises to be bigger and better, with a range of new programmes and activities for both business and consumer attendees.”

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