Tag: Mobile Web

1 in 2 worldwide uses mobile phone

GSMANearly half of the world’s population now uses mobile communicationsThe number of mobile subscribers now stands at 3.2 billion people and is expected to increase by another 700 million subscribers by 2017. The 4 billion-subscriber milestone will be reached in 2018, according to a new GSMA report.

“The Mobile Economy 2013”, which provides a comprehensive overview of the mobile industry today, outlines the key opportunities and challenges for the mobile industry over the next five years. Developed by the GSMA and A.T. Kearney, the wide-ranging study offers critical insights into the health of the mobile communications industry and details the global enablers needed to spur further investment and growth in the sector. 

“Mobile is a vibrant and evolving industry at the heart of everyday life for billions of people around the world,” said Anne Bouverot, Director General of GSMA. “Mobile has gone beyond being a mere communications tool to one that provides life-enhancing, and in some cases life-saving, services to men, women and children. It’s exciting to look at the possibilities ahead of us as we connect the world’s population to the mobile Internet.”

Gartner: Worldwide mobile advertising revenue to hit US$11.4b this year

GartnerWorldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions.

“The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices,” said Stephanie Baghdassarian, Research Director of Gartner. “Growth in mobile advertising comes in part at the expense of print formats, especially local newspapers, which currently face much lower ad yields as a result of mobile publishing initiatives.”

“Smartphones and media tablets extend the addressable market for mobile advertising in more and more geographies as an increasing population of users spends an increasing share of its time with these devices,” said Andrew Frank, Research Vice President of Gartner. “This market will therefore become easier to segment and target, driving the growth of mobile advertising spend for brands and advertisers. Mobile advertising should be integrated into advertisers’ overall marketing campaigns in order to connect with their audience in very specific, actionable ways through their smartphones and/or tablets.”