Mobile users in Malaysia and Indonesia are concerned with mobile privacy, according to a new research by GSMA and local mobile operators.

The study of more than 1,500 Malaysian and Indonesian mobile users shows that increased transparency and choice in how their personal data is collected and shared could boost take-up of mobile apps in Indonesia. The mobile apps market globally is worth US$29 billion and growing at 36 per cent per annum. The research was presented at a Data Protection and Privacy Conference hosted by the GSMA, Celcom Axiata and DiGi in Kuala Lumpur.

“It is clear that mobile users are concerned about their privacy and are more likely to interact with apps and receive targeted promotions if they feel it is respected,” said Tom Phillips, Chief Government and Regulatory Affairs Officer of GSMA.