SAP is investing in the future of commerce and customer engagement with its acquisition of hybris. The two companies plan to combine the agile omni-channel commerce solutions of hybris with robust enterprise technology and industry leading in-memory, cloud and mobile innovations from SAP to help facilitate new levels of customer insight and engagement.

“SAP and hybris will deliver the next-generation customer experience for businesses and consumers in a world where digital and physical converge seamlessly,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With the addition of the hybris commerce platform, we intend to help enterprises achieve unprecedented intimacy with customers in real time and across all devices, delivery channels and touchpoints.”

The rules of engagement have changed and customers are in control. Modern businesses need systems that can predict and adapt in real time to customers wherever and however they engage. hybris expands SAP solutions that address customer engagement comprehensively across marketing, sales, service and commerce. As part of SAP, hybris is expected to take advantage of mobile, cloud and big data innovations from the company while continuing to drive forward the most modern, agile commerce platform in the market today.