China’s game market is booming, recording sales of US$9.8 billion in 2012, a growth of 35.1 percent over the previous year. The market includes PC online games, PC console game and mobile online game.
According to IDC data, after a quick growth before 2008, the China game market saw a turning point in development in 2009. The growth has slowed sharply, at almost equal paces in 2011 and 2012. IDC forecasts that the China game market will see a slower growth during 2013-2017, with the CAGR approximating 16%. In contrast, the greater culture industry where the game market dwells is booming.
IDC believes that the China online game industry will be increasingly involved in pan-entertainment, another content-derivative industry, because of the following factors :