Tag: Optus

Australia nudges towards hosted and cloud-based UC solutions

frost and sullivanAustralia’s on-premise unified communications (UC) market experienced a decline in revenues in 2013, according to Frost & Sullivan. This was mainly due to the improved understanding of the benefits of hosted and cloud-based UC solutions, which have now reached mainstream adoption.

Organisations are now able to deploy any UC application over a hosted model, and have a much improved understanding of the benefits of hosted and cloud-based UC solutions. In addition, the capital intensive nature of on-premise solutions limits the flexibility for organisations to adapt to the changing communication and collaboration environments. As a result, the on-premise UC market is approaching a phase where growth rates are flat or declining.

According to Anand Balasubramanian, Industry Analyst of ICT Practice, Australia & New Zealand at Frost & Sullivan, the decline in the Australian UC market revenues can be attributed to the changing business preferences for communication and collaboration solutions.