Software revenue in India rose 8.3 percent to hit US$4 billion in 2014, according to Gartner.
“The enterprise software marketplace is dynamic and ever-changing. Its growth and structure are being shaped by the factors and forces of decentralised purchasing, consumerisation and mobility, influence of emerging markets, cloud-based implementations, and new consumption models. Improvement in global economic conditions has somewhat relaxed the strain on the Indian economy, thereby boosting corporate sentiments. Along with a new stable government at the center, this has helped in alleviating concerns about economic growth — to a certain extent — with early signs of spending in growth initiatives beginning to emerge,” said Bhavish Sood, Research Director of Gartner.
Several leading trends include:
- Software as a service (SaaS) adoption and development
- Open-source software (OSS) adoption and its broader market implications
- Changing buying behaviors and purchasing styles associated with the digital business
- Spending in key growth markets such as India and China
