The Philippines continues to be one of the most attractive destinations for outsourcing, fuelled largely by competitive price points and significant pools of labour with English language skills, according to Ovum.

New research focused on CRM suppliers in the Philippines found potential within the industry as a non-voice and non-English-speaking delivery center. Furthermore, as the country’s economy continues to expand, outsourcers will see greater opportunities to serve the increasingly sophisticated domestic market.

“Following our visit to the country and our on-the-ground research, it is clear to us that the Philippines will remain one of the powerhouses among offshore front-office outsourcing destinations,” said Margaret Goldberg, Associate Analyst, IT Services at Ovum and co-author of the report. “The combination of a significant cultural disposition towards customer service and affinity to Western cultures, strong English language capabilities and competitive price points will ensure that the outsourcing industry in the country will continue to see strong growth for years to come.”