The market for analytics within Pay TV services will grow by 105 percent in the next five years, from US$1.8 billion this year to US$3.7 billion in 2022, according to ABI Research.

Comcast, Netflix, Sky, Telstra, and other successful video companies differentiate themselves from their peers by their strong use of analytics to optimise and improve operational metrics. Pay TV companies are starting to transform products to support an analytical focus, moving in the direction of artificial intelligence and machine learning to enable self-optimisation.

Video companies sell today’s products in a host of point-solutions, including content and metadata engagement, customer management, network optimisation, and consumption measurement. Larger network-oriented business support systems and business intelligence vendors also play a significant role within these markets.