Red Bull builds global B2B portal with hybris

Red BullRed Bull has implemented a new global B2B order management portal based on the hybris B2B Commerce solution. Known as the SOET 2.0 Solution, the portal provides a highly flexible solution for quick and easy order entry for global retailers and distributors placing orders with the beverage brand across multiple channels.

Launched in March, the global roll-out was completed in June  and 79 countries are now using Red Bull’s order management portal utilizing hybris’ B2B Commerce solution.

Founded by Dietrich Mateschitz in the mid-1980s and inspired by functional drinks from the Far East, Red Bull is currently available in more than 165 countries.

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