Drive without mobile distractions — that’s the message from Samsung’s “The Road Comes First” campaign targeted at Singapore road users to promote the responsible use of mobile phones on the road.
Endorsed by the Traffic Police and Singapore Road Safety Council, the campaign aims to address the increasing problem of illegal mobile phone use among drivers. The number of summons increased 46 percent, from 1,169 between January to June in 2012 to 1,705 over the same period in 2013.
A Samsung-commissioned survey found that a large majority of 83 percent of the Singapore drivers surveyed admitted to using their mobile phones, without a hands-free kit, while at the wheel in the last 12 months. They were most likely to be using GPS or map applications, checking their mobile phone screens, and texting.