Smartwatches are attracting lots of attention but the prices are keeping many at bay, at least for now. Come next year, the prices are expected to average US$30, as smartphone vendors and component suppliers look to tap this market. In fact, Xiaomi has already introduced the Mi Band at just US$13.
Gartner predicts that by 2016, smartwatches will comprise about 40 percent of consumer wristworn devices. Nine out of the top 10 smartphone vendors have entered the wearables market to date or are about to ship a first product, while a year ago only two vendors were in that space.
“Apple has finally unveiled its Apple Watch, which we expect to trigger more consumer interest once it starts shipping in 2015,” said Angela McIntyre, Research Director of Gartner.
Continue reading “Watch for it — US$30 smartwatches next year!”
Google Glass and Samsung Gear are two of the most talked about developments in wearable devices. And many more are set to follow in their footsteps.
Canalys believes that consumerisation of IT is paving the way for even bigger transitions that will rock the IT industry. Smaller app-enabled devices (‘appcessories’) enable customers and employees to do more on the move. Adoption of wearables, such as wristbands, eyewear and sensors in clothing, will lead to a new era in which location, movement, fitness, health and potentially visual focus and interest points are tracked. The data generated by these devices creates possibilities for brands to understand, segment, target and service customers. Through functional apps, buyers and sellers are also finding new ways to interact.
‘Apps have emerged as the accelerator of current industry transitions. In place of large code bases and years of development, we now have the possibility of turning out multi-platform apps in weeks, or even days,’ said Tim Shepherd, Senior Analyst of Canalys. ‘By focusing on user experience, app developers have revolutionized how new functionality is brought to market and how behavior and activity are measured. Enterprise customers have started to exploit this capability across several disciplines, including product design, marketing, customer services and operations, and buying points are changing as a result.’
Continue reading “Wearables the new way to track and engage customers”