Tag: Xiaomi Tech

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nubia nabs 2.5m orders for Z5S and Z5s mini smartphones

Nubia Z5SZTE’s boutique smartphone brand nubia has received 2.5 million orders for the Z5S and Z5S mini on JD.com as consumers in China.

The response to Z5S, priced at RMB1,999, and Z5S mini, priced at RMB1,499, surpassed a sales record previously set by Xiaomi. The two new smartphones were designed using consumer feedback garnered by nubia and JD.com in a C2B (consumer to business) approach to deliver a customer-defined user experience. Z5S and Z5S mini take nubia’s strengths in smartphone photography to a new level, becoming the first phones in China to offer the optical image stabiliser feature.

The new NEOVISION 3.0 system on Z5S and Z5S mini bring the feature of independent white-balance to smartphone users in China for the first time, after nubia pioneered independent focus and independent light-metering. The advanced imaging technology offered on Z5S and Z5S mini have earned the new handsets the moniker of “Single-Lens Reflex (SLR) Smartphones.” In addition, nubia’s industry-leading photography technology is now available for beta downloads (nubia Camera) by users of other handset manufacturers.

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Innovation and brand equity key for China smartphone makers in global market

frost and sullivanChina smartphone makers looking to take their domestic success globally need to carefully consider their expansion strategies, according to Frost & Sullivan.

While the China market has been driven by demand for cheap devices that offer a unique range of services such a virtual goods, messaging apps, and photo sharing, the more mature Western markets are very different, with carrier relationships, strong brand equity, and innovative features crucial to success.

Along with Huawei and ZTE, three interesting China companies have ambitions to take their smartphone businesses international: Lenovo, Yulong Coolpad and Xiaomi. The first and most successful China smartphone company is Lenovo, which has the largest smartphone market share of China companies, second only to Korean giant Samsung in China. Lenovo is also one of the most diversified China electronics companies, with a broad portfolio. The company has already achieved success on the global stage with its PC business, now the world’s largest after overtaking HP in 2012.

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Local smartphone makers best Apple in China market

abi researchTo most people around the world, Coolpad, Lenovo and Xiaomi don’t quite ring a bell when it comes to smartphones. But, in China, these three Chinese smartphone OEMs outsold Apple in Q2, according to ABI Research.

Only Samsung managed to hold its own but snaring a 17 percent market share. Lenovo was next with 13 percent, Coolpad with 10 percent and Xiaomi edged out Apple with 6.5 percent.

“Even though these OEMs are only selling into the Chinese market, the size of the market has allowed them to achieve shipment volumes that place these OEMs in the top 12 globally. It is not hard to imagine these OEMs as global competitors within the next two years,” said Michael Morgan, Senior Analyst of ABI Research.

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