AMD fights on amidst the rumbles

What happened to AMD? Sean Hollister of The Verge asks this pointed question as he analyses development at the chipmaker in recent years.

Fighting the behemoth that is Intel, AMD had done well to carve a niche for itself. It’s not exactly an equal to Intel but still has a noticeable and sizeable presence, attracting a loyal following along the way.

When it acquired ATI, AMD upped the ante and seemed destined to win a bigger market share of the chip market. The graphics technologies gave AMD an edge over Intel and enabled it to develop new products.

However, things don’t seem to pan out as expected. Leadership transitions, layoffs, slow to market, and a dominant Intel stood in the way of growth.

But, all is not lost as AMD is known to be a fighter.