NDS is collaborating with one of China’s largest cable operators, Sichuan Cable TV Network (SCTV), to deploy advanced functionality that will provide an enriched subscriber experience with greater flexibility for over 15 million subscribers.
SCTV is utilising the two-way nature of its network to provide subscribers with more flexible viewing, including the ability to catch-up on missed programmes, restart live TV and personalise their service through features such as ‘My planner’.
In addition, SCTV is introducing additional revenue generating opportunities including EPG advertising solutions that enable ads to be addressed to a specific region, county or subscriber profile; HDTV, Video on Demand, multi-room offers and interactive features including games, flight info and the lottery.
Providing a solid and scalable technological underpinning, NDS solutions are enabling the seamless deployment of these new features across the entire consolidated provincial SCTV network. Addressing 131 branches and 15 million subscribers, the deployment is one of the largest feature upgrades of its kind in China and will enable access to HD services across the entire province.
SCTV employs a number of solutions from NDS, including NDS MediaHighway set-top box middleware, XTV DVR technology, an electronic programme guide (EPG) and NDS Dynamic advanced EPG advertising. VideoGuard secures SCTV’s service to ensure revenues and provide anti-roaming protection between regional operations.