ASICS picks hybris for new global consumer websites

hybrisSports footwear maker ASICS has selected hybris Commerce Suite for the infrastructure of the company’s new global consumer websites, featuring corporate, branding and e-commerce functions.

The solution will empower its branding and transactional pages, supporting its omni-channel deployments and B2C commerce with consumers.

In the middle of 2011, ASICS launched an internal project to rebuild the system, by using an omni-channel enabled e-commerce solution. After carefully comparing and evaluating several vendor solutions, ASICS selected hybris Commerce Suite in May 2012. It will start designing and integrating the new system in the US this year before rolling it out to other countries.

“We are planning to integrate our global e-commerce and websites as part of our ‘ASICS Growth Plan’,” Yuichi Honma, Senior General Manager Global IT Division, ASICS Corporation explained. “hybris’ single platform allows us to scale our solution globally with maximum flexibility in a short period of time with a pricing structure that supports this approach.”


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