NVIDIA has done something quite unheard of — dropping the price of a pre-ordered product just a week before shipping. According to a NVIDIA blog post, “we’ve heard from thousands of gamers that if the price was US$299, we’d have a home run. So we’re changing the price of SHIELD to US$299”.
All pre-orders will be charged the new price of US$299 when the product ships.
“We want to get SHIELD into the hands of as many gamers as possible. That’s because we think they’ll have the same reaction to it as thousands of gamers already have: joy,” said NVIDIA Product Manager Jason Paul.
The portable gaming device with console-class controls and a high-def 5-inch screen has attracted much attention since its prototype was unveiled at the Consumer Electronics Show. NVIDIA SHIELD is currently available for pre-orders only in the US and Canada.