SAP and hybris to tap “customer engagement” market

hybrisCustomer engagement — that’s what SAP and hybris hope to deliver as a new category of enterprise software. It’s about providing customers with a consistent unified experience. Leveraging the omnicommerce expertise of hybris and the enterprise software strengths of SAP, the two are providing the best of both worlds — data and e-commerce technologies.

The ideal solution is something that can manage data and process complexity across channels. We want to be the leader in this space” said Ariel Luedi, Chief Executive Officer of hybris.

“We have an edge over Oracle and IBM as we are two generations younger so our solutions are easier to implement. Our time to go live is much shorter than our competition,” he added.

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