Emerging markets to give tech devices US$10b boost

gfk_logoIndia, China, Pakistan, and Vietnam are among the top five emerging markets that will drive tech devices sale in 2015, according to GfK.

The resarch firm has forecasted that the global technology device market will remain at US$1 trillion next year, just as it has been since 2011.

Top 10 tech device growth markets in 2015​ ​ ​ ​
2014 (U$b)​ ​2015 (U$b) ​Percentage YoY ​Growth (U$b)
​India 30.0​ 34.8​ 16%​ 4.8​
China​ 199.0​ 200.8​ 1%​ 1.8​
Nigeria​ 5.1​ 5.7​ 13%​ 0.7​
Pakistan​ 4.2​ 4.8​ 15%​ 0.6​
Vietnam​ 5.5​ 6.1​ 11%​ 0.6​
Bangladesh​ 3.3​ 3.8​ 13%​ 0.4​
Brazil​ 39.0​ 39.3​ 1%​ 0.4​
Egypt​ 4.6​ 5.0​ 8%​ 0.3​
Indonesia​ 12.4​ 12.7​ 3%​ 0.3​
​Philippines 3.8​ 4.1​ 6%​ 0.2​
TOTAL​ 306.9​ 317.1​ 3%​ 10.1

Source: GfK

Smartphones will continue to grow strongly, in terms of volume of sales, increasing by 18 percent for 2015 while feature phones will drop 20 percent by volume and 30 percent by sale next year.

“The size of the feature phone market in emerging APAC countries, the middle east and Africa also provides opportunities for the low end smartphone makers, as we are seeing clear evidence of consumers willing to accept a price jump, when they upgrade from a feature phone to their first smart phone,” said Kevin Walsh, Forecasting Director of GfK.

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