ZTE has launched the ZTE STAR 1 smartphone in Malaysia, the first time the model has been introduced outside China. According to the company, Malaysia was chosen because of the nation’s strong economy and development in technology, and its influence as a regional hub geographically and culturally.
“Malaysia is one of the biggest potential markets in the region. ZTE had focused on B-to-B business sector in the past. But now, we are ready to establish our brand in the retail market, and we are confident that our products will suit consumer’s needs. Our goal is to cement ZTE as an innovative and leading smartphone provider in Malaysia,” said Jacky Zhang, Chief Executive Officer of ZTE Device, Asia Pacific and Commonwealth Independent States.
The STAR 1 comes with excellent user-experience features, such 4cm macro shooting capability, clarity + imaging technology and a dual-colour temperature flash. Priced at RM1,088, it is aimed at the young, fashionable and innovative.