Zhao becomes 1st female managing director of Samsung Electronics HK

Zhao helped Samsung smartphones become the leading brand in HK.
Zhao helped Samsung smartphones become the leading brand in HK.

Samsung Electronics HK (SEHK) has appointed Yiyin Zhao as its first female Managing Director. She was previously Vice President & Head of IT and Mobile Communication BusinessOver the past eight years, she helped Samsung become the most-preferred smartphone brand among local consumers. Zhao also spearheaded the offering of localised services such as Smart Octopus in Samsung Pay.

Prior to SEHK, she worked for leading multinational companies in the United States and Japan.

She holds an MBA degree from the Kellogg School Management at Northwestern University.