realme ships 50m smartphones in just 27 months

Nine quarters was all it took for realme to sell 50 million smartphones — making it the fastest to do so. Just for reference, Samsung took 10 and Apple 13 quarters to reach the milestone.

On top of this achievement, the China smartphone maker shipped a historic high of 14.8 million units in Q3 and is the fastest-growing brand with 132 percent growth quarter on quarter, according to Counterpoint.

Its success is driven by its focus on youths and young professionals, who form the bulk of its fans and customers.

“realme grew to become one of the top five, or even top three, brands in its key markets, including India, Indonesia, Bangladesh, Philippines and some other Southeast Asian countries”, said Abhilash Kumar, Research Analyst of Counterpoint.

“With its efforts to bring the affordable yet premium-like products to consumers, as well as its ability to offer smooth digital shopping and after-sales services in different countries, realme has emerged as the most resilient brand during and after the pandemic crisis,” he added.