Informatica rolls out cloud-native CX solution

Informatica has introduced Customer 360 SaaS, an enterprise-scale cloud-native solution that helps enterprises deliver customer experience (CX) in a post-pandemic, digital-first, cloud world.

Based on the Informatica Intelligent Cloud Services platform, the solution provides all-in-one seamless connectivity, data integration, process orchestration, data quality, reference data management, and master data management.

“Customer experience remains the ultimate battle ground where if you don’t innovate, you will be disrupted. Our new Customer 360 Saas Solution built on the Cloud and designed for enterprise-scale, is a game changer for companies looking to truly transform how they address the perpetual shifts in consumer behavior in real-time with the agility and speed of a modern cloud-first, cloud-native Master Data Management solution,” said Jitesh Ghai, Chief Product Officer of Informatica.

Photo: Edward Lim