Pandemic fuels growth in India tablet market in 2020

It took a pandemic to stem four years of decline in India’s tablet market. COVID-19 fuelled a 14.7 percent year on year growth to 2.8 million units in 2020, according to IDC.

The rising demand for tablets for e-learning led the consumer market to grow a remarkable 59.8 percent, while the enterprise segment slipped by 14.3 percent.

Lenovo continued to lead the market with 6.6 percent increase. Samsung posted the strongest gain, jumping 157 percent in the consumer segment, to stay second.

Apple, iBall and Huawei made up the rest of the top five.