Vivo has officially brought its X300 Ultra flagship smartphone tailored for power users and enthusiasts to Singapore.
The X300 Ultra sports advanced imaging capabilities, including a Zeiss Master Lenses Collection featuring 14mm, 35mm and 85mm focal lengths.
Under its hood is the Snapdragon 8 Elite Gen 5 processor, paired with a proprietary VS1+ imaging chip to handle intensive computational photography.
Beyond the camera, the device boasts a 6.82-inch 144Hz LTPO Amoled display capable of 4,500 nits peak brightness, supported by a large 6,600mAh battery.
The Vivo X300 Ultra is targeted at two primary groups in Singapore:
- Mobile photography enthusiasts: By offering professional-grade Zeiss optics and an optional, modular Photographer Kit, Vivo is courting users who prioritise camera versatility and zoom capability over traditional smartphone aesthetics.
- Tech-savvy power users: With its top-tier Snapdragon 8 Elite chipset, 1TB of storage and high-end display, the phone targets professionals and gamers who require sustained performance and a reliable, high-capacity flagship device.
Available in Steppe Green and Volcano Black, the premium smartphone comes with a massive price tag of S$2,499 (16GB RAM and 1TB storage). Add the Photographer Kit bundle, which includes specialised teleconverters (400mm and 200mm extenders) and a camera bag, and the cost goes up to S$3,299.
The pricing reflects a premium market positioning, placing the X300 Ultra at the top of the local smartphone hierarchy. It comes with two-year local warranty, three months of screen care and full support for local connectivity features such as eSIM.
Entelechy Asia 