Is there a good reason to buy the AI PC now? I’ve been pondering about this as my pre-Covid laptop is starting to show its age. Slower reaction, fading keypad and cracked screen that I didn’t realise I had until I was trying to scratch those lines at the corners one day.

As I bring my laptop everywhere, how it feels and performs, and whether it can keep up matter lots.

I was given the opportunity to review the Asus Zenbook 14 (UX3480AA, Intel Core Ultra 7) that launched in Singapore in mid-October.

After testing it for a while, it is clear that this is not just another sleek ultrabook. It is built for people who live an always-on, hybrid life.

Here are five reasons it deserves consideration:

1. Ceraluminum that feels premium

Pick it up and you immediately notice the difference. The lid is finished in Ceraluminum, Asus’ exclusive ceramic-alloy material that is smooth to the touch, scratch and smudge resistant, and far less prone to fingerprints than standard metal.

A modern display featuring an ASUS Zenbook 14 laptop on a round pink table, surrounded by two pink chairs, with decorative balloons and a soft pink backdrop.

It comes in Arctic Blue and Komodo Coral (above), nature-inspired colours that feel distinctive without being loud. It doesn’t look corporaty yet won’t cry out for attention in a meeting room.

At 1.2kg and 13.9mm at its thinnest, it is light enough to slip into a slim tote and carry all day, without straining the shoulder or wrist.

2. Stunning display

The 14-inch 3K ASUS Lumina OLED panel runs at 120Hz, with 1100 nits peak brightness, 100 percent DCI-P3 colour gamut, and deep inky blacks from a 1,000,000:1 contrast ratio. Its 16:10 aspect ratio gives more vertical space for documents and spreadsheets, translating to less scrolling and more seeing.

Certified for 70 percent less harmful blue light, it lets your eyes stay fresh even through long sessions. With 89 percent screen-to-body ratio, the bezels barely exist. The touchscreen display is also immersive, bright enough for direct sunlight, and smooth enough for everything from spreadsheets to streaming.

3. Real AI power

AI isn’t just a buzzword for this laptop. Powered by the Intel Core Ultra 7 355 processor with a dedicated NPU delivering up to 49 TOPS, the Zenbook 14 is a true Copilot+ PC where AI tasks run locally wherever possible, making it faster, more responsive, and more private than sending everything to the cloud.

A laptop displaying code on a tray table inside an airplane, with a window showing clouds in the background and a paper coffee cup nearby.

I tried it out with the Ollama LLM runner and LLaMa model and it worked flawlessly. Internet connection is no longer a limitation.

4. Long battery life

The 70Wh (four-cell Li-ion) battery can power up to 29 hours on a single charge. This means a full workday with left over for a second day without plugging in. And unlike many slim laptops, it comes with full, useful ports: USB-C, USB-A, micro HDMI 2.1, and an audio jack — so there’s no need to pack a bunch of adapters.

Close-up of a laptop side showing a charging cable plugged into a USB-C port.

Plus, charging is via USB-C so it saves having to bring a “brick” around. This makes a lot of difference when travelling.

5. Ample storage and connectivity

With 24GB LPDDR5X memory and a 1TB PCIe 4.0 SSD, the laptop can handle heavy multitasking without ease. Dolby Atmos dual speakers sound surprisingly rich.

The backlit keyboard is comfortable for typing while the precision touchpad is spacious and responsive. Wi-Fi 6E and Bluetooth 5.4 ensure everywhere connectivity.

What could have been better

No machine is perfect. My main gripe is that the price. At S$3,499, it is a tad expensive. Guess the rising cost of memory chips contributed to the price tag. Another bummer is the micro HDMI connection, rather than a full-size version.

Verdict

Personally, I think the Zenbook 14 provides a good reason to get an AI PC. Price aside, I’d seriously consider it as a replacement for my current Asus laptop.

It makes a great choice for those who value premium build, brilliant display, more-than-a-day battery life, and AI that really works locally. And it’s light enough to carry everywhere, smart enough to save time, beautiful enough to behold, and capable enough to handle AI workloads.

Recommendation: Highly recommended for executives, creators, writers, and those who need a powerful machine that is AI ready.

How to get 5% off your next Asus or ROG purchase

  • Click through to the ASUS Singapore eShop using this link.
  • Add your eligible ASUS or ROG laptop, desktop, AiO PC, or gaming handheld to your cart.
  • At checkout, enter Entelechy Asia’s Exclusive Coupon Code: ENAS5OFF to get 5% off.

The code is not valid on pre-order items or on ExpertBook/ExpertCenter models. Pre-orders can still be bought through the link above, just without the coupon discount.

Disclosure: This article contains affiliate links, and Entelechy Asia may earn a commission on purchases made through them, in partnership with ASUS Singapore.


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