GfK and Abacus have agreed to advance the analytics available to the travel industry by supplying anonymised booking data for the specialist GfK Travelscan report.

GfK will receive a feed of the aggregated weekly live bookings of participating Abacus agents, initially based in Singapore, to produce a set of predictive analytics that should help to refine travel retail strategy for the sector.

“We are delighted to intensify our partnership with the leading provider of travel agent solutions across the APAC region. This will help to scale the robustness and representation of GfK Travelscan, while offering added value to the Abacus client base,” said Laurens Van Den Oever, Global Industry Lead of Travel & Hospitality at GfK.