GfK and Abacus have agreed to advance the analytics available to the travel industry by supplying anonymised booking data for the specialist GfK Travelscan report.
GfK will receive a feed of the aggregated weekly live bookings of participating Abacus agents, initially based in Singapore, to produce a set of predictive analytics that should help to refine travel retail strategy for the sector.
“We are delighted to intensify our partnership with the leading provider of travel agent solutions across the APAC region. This will help to scale the robustness and representation of GfK Travelscan, while offering added value to the Abacus client base,” said Laurens Van Den Oever, Global Industry Lead of Travel & Hospitality at GfK.
“Big data now plays a central role in the travel industry and we are pleased to be working with a leading research partner to share insights on what can be a complex area. It is an opportune time for exploring multifaceted ways of improving market intelligence through the GfK Travelscan to allow better predictions and in-depth knowledge of travel consumption in the APAC travel industry for travel agents,” said Rani Francois-Marie Saad, Vice President for Abacus Ventures and Corporate Development.