Adobe Analytics, a key component of Adobe Marketing Cloud, has been integrated with hybris Commerce Suite to enhance digital marketing including measurement, segmentation, targeting and optimisation.

The integration module, developed jointly by Adobe and hybris, gives organisations a unique combination of real-time analytics across online (including Web, mobile, social and video) and offline marketing channels.

The solution enables a multi-dimensional view of customers that makes it possible for organisations to fine tune and better personalise every interaction. The integration module will be available in the hybris Extend marketplace.