Tag: Apple iPad

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Tablet market to drop 8% in 2015

IDCThe year’s looking bad for tablets as worldwide demand is expected to slide 8.1-percent to just 211.3 million units, according to IDC.

The new forecast follows three consecutive quarters of declining worldwide tablet shipments in 2015. Despite the challenges facing the overall market, IDC expects detachable tablets will continue to represent a growing portion of total shipments.

“We’re witnessing a real market transition as end users shift their demand towards detachables and more broadly towards a productivity-based value proposition. The proliferation of detachable offerings from hardware vendors continues to help drive this switch. We’re starting to see the impact of competition within this space as the major platform vendors – Apple, Google and Microsoft – now have physical product offerings. With attractive price points, including the introduction of sub-US$100 detachables, and platform innovation being driven by competition, IDC is confident that the detachables segment will nearly double in size in the next year, recording more than 75 percent growth compared to 2015,” said Jean Philippe Bouchard , Research Director, Tablets, IDC.

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Tablet vendor landscape evolving

IDCThe worldwide tablet market shed seven percent in Q2 to 44.7 million units, according to IDC. Quarter on quarter, the drop was 3.9 percent.

The market was not helped with the lack of hardware innovation and new products.

“Beyond the decline, we are seeing a profound shift in the vendor landscape as the top two vendors, Apple and Samsung, lose share in the overall market. In the first quarter of the year, Apple and Samsung accounted for 45 percent of the market and this quarter, with the growth of vendors like LG, Huawei, and E FUN, their combined share dropped to 41 percent,” said Jean Philippe Bouchard, Research Director for Tablets of IDC. .

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PC shipment up 5% but tablet growth slows in Q1

Worldwide client PC shipment rose five percent year on year to hit 123.7 million units in Q1 , according to Canalys. Growth in tablet shipments slowed to 21 percent, yet at 50.8 million units they continue to outship notebooks. Tablets accounted for 41 percent of the market while notebooks had 38 percent.

Notebooks and desktops in China declined 13 percent and six percent respectively compared with the previous year.

In the tablet market, there was strong growth in the Middle East (100 percent) and Greater China (74 percent). The US market was adversely affected by a drop in Apple iPad shipment, which fell 40 percent. This was offset somewhat by 20 percent growth in China, Apple’s second largest market. Worldwide, iPad shipments in Q1 fell 16 percent year on year to 16.4 million and accounted for 80 percent of Apple’s total PC shipments. Despite this, Apple continued to lead the global PC market. Its share fell both sequentially and year on year from 20 to 17 percent, due chiefly to the increasingly competitive tablet market.

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Android and Windows tablets picking up steam in ANZ

IDCThe ANZ tablets market grew a phenomenal 147 percent year-on-year in Q1, bringing the total market size up to 1.14 million units, according to IDC. This tremendous growth was due to increased demand of smaller, cheaper Android tablets, as well as Windows tablets.

“Users now have better access to a wide range of low to high-end tablets as well as different operating systems compared to last year. In 2012, an user would usually choose between an Apple iPad or a Samsung Galaxy Tab but now, a year later, brands like ASUS, Acer and Microsoft would also appear on the user’s radar,” said Suzanne Tai, Associate Market Analyst of IDC’s ANZ Infrastructure Research Group. “Whitebox tablets have picked up significantly as well, driven with heavy promotions by retailers such as Aldi, Harvey Norman, K-Mart, and Warehouse Stationary.”

“Android is growing its foothold in the marketplace, thanks to Samsung’s aggressiveness with promotions and channel strategies, as well as the influx of whitebox tablets. Additionally, Windows tablets are also gaining traction with entry of new models, pilot rollouts and implementations in commercial sector especially in education.”

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