The worldwide tablet market shed seven percent in Q2 to 44.7 million units, according to IDC. Quarter on quarter, the drop was 3.9 percent.
The market was not helped with the lack of hardware innovation and new products.
“Beyond the decline, we are seeing a profound shift in the vendor landscape as the top two vendors, Apple and Samsung, lose share in the overall market. In the first quarter of the year, Apple and Samsung accounted for 45 percent of the market and this quarter, with the growth of vendors like LG, Huawei, and E FUN, their combined share dropped to 41 percent,” said Jean Philippe Bouchard, Research Director for Tablets of IDC. .
“Each of the growing vendors managed to address available pockets of growth in the market; connected tablets for LG and Huawei, larger tablets and 2-in-1s in the right price bands for E FUN. This trend is also something we see on a wider scale with the top 5 vendors accounting for 54 percent of the market, down from 58 percent last quarter. It is worth mentioning that Huawei enters the top 5 ranking for the first time, while E FUN has re-entered the top 10 after more than a year, further indicating that the vendor landscape is indeed evolving,” he added.
Despite a continued decline in shipments for its iPad product line, Apple maintained its lead in the worldwide tablet market, shipping 10.9 million units in the second quarter. Samsung held its number 2 position in the market with 7.6 million units shipped and 17.0% percent market share in Q2. Lenovo maintained its third position with 2.5 million units and 5.7 percent share of the market. LG and Huawei ended the quarter in a statistical tie for fourth place, rounding out the top 5 with each shipping 1.6 million devices.