Sports footwear maker ASICS has selected hybris Commerce Suite for the infrastructure of the company’s new global consumer websites, featuring corporate, branding and e-commerce functions.

The solution will empower its branding and transactional pages, supporting its omni-channel deployments and B2C commerce with consumers.

In the middle of 2011, ASICS launched an internal project to rebuild the system, by using an omni-channel enabled e-commerce solution. After carefully comparing and evaluating several vendor solutions, ASICS selected hybris Commerce Suite in May 2012. It will start designing and integrating the new system in the US this year before rolling it out to other countries.